STRATEGY
DIGITAL BUSINESS & MARKETING
Strategy forms the core of our capabilities. As digital natives, we have a thorough understanding of what works online in the "here today, gone tomorrow" digital landscape. We can help you develop better interactions, build better experiences and leverage customer relationships across all digital channels, through a combination of brand planning, technology, in-depth analysis and path-breaking innovation.
Through measurable, actionable, and on target strategies, we do more than give you a roadmap, we actually help take your brand where it needs to be.
Everything we do, we start with extensive research and meticulous planning. Before we begin building your website, we devote a great deal of time into studying your business goals, the needs of your customers and the behavior of users.
We then translate this analysis into measurable business objectives for your digital channel. All our subsequent processes such as planning the information architecture and navigation, designing the user interface and developing the technology and content are guided by these objectives, to ultimately create you an online experience that’s engaging and effective.
UX Labs, our independent User Experience division, complements our already strong web interface design capabilities with a scientific and user-centric approach.
From insight into interaction, our team of psychologists, analysts, and interaction designers work through the entire design lifecycle to understand both client and user needs. This knowledge is then transformed into superior interfaces that are engaging, persuasive and result in increased web stickiness, task completion, and conversion.
Our usability services include user research, usability testing, navigation, and interaction design, and expert UX evaluation.
UX/UI
There is no one-size-fits-all strategy for e-commerce. No one "tried-and-tested" strategy is better than the other. Purchase patterns are constantly evolving, along with technology and device proliferation.
Compelling, outcome-driven customer experiences can only be created through solid strategies that are mapped to business objectives and goals. It is only when user-expectations, your business perspective, and technical facets come together in synergy will visitors turn into loyal customers.
Silos are a thing of the past. The lines that divided brick-and-mortar and click-to-order are soon blurring. We can help optimize your e-commerce strategy to suit the needs of your ever-evolving customer!
Social media is here to stay, and it has ushered in a new marketing ethos - marketing that’s no longer based on broadcasting messages, but on building conversations and relationships.
Combining our expertise in digital strategy with innovative tools and metrics, we develop and implement innovative social media strategies for maximum business relevance and impact.
We can help you build honest, engaging and meaningful conversations, encourage participation and create sustained relationships and advocacy. We help you talk with, and be talked about by your customers.
DESIGN
USER EXPERIENCE
& UI DESIGN
Everything we do, we start with extensive research and meticulous planning. Before we begin building your website, we devote a great deal of time to studying your business goals, the needs of your customers and the behavior of users.
We then translate this analysis into measurable business objectives for your digital channel. All our subsequent processes such as planning the information architecture and navigation, designing the user interface and developing the technology and content are guided by these objectives, to ultimately create you an online experience that’s engaging and effective.
DIGITAL
CREATIVE SERVICES
We offer highly innovative design for the web and mobile. Right from user interfaces to complete campaigns, our approach to design stems from a vision for the perfect marriage of aesthetics and functionality.
Our award-winning creative team will work closely with you from concept to wireframe to the product, and craft intuitive, effective and engaging experiences which stay true to the essence of your brand, fulfill your business objectives and perhaps most important of all, put a smile on your customer’s face!
MOBILE SITE & APP DESIGN
The mobile phone has thrown open a world of possibilities and with it a whole different set of rules. Designing for mobile is radically different.
Mobile users have different needs and different expectations. For one, people expect their experience to be a lot faster on the mobile than on the desktop, while the reality is that mobile networks tend to be considerably slower.
Our mobile design services run the spectrum, right from streamlined corporate sites to the fun apps and games. We can help you stand out from the billions of sites and apps on the market today, by providing an exemplary user experience on every device.
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